The Pakistan Telecommunication Authority (PTA) is proposing new rules for Over-The-Top (OTT) services, which include popular apps like WhatsApp, Zoom, Facebook, YouTube, and Netflix. The draft framework is available on the PTA’s website and is open for public comment for the next two weeks.
The proposed framework categorizes OTT services into three distinct groups. The first group is OTT Communication Services (OCS), which includes real-time communication services like WhatsApp, Skype, and Zoom. These services utilize the internet instead of traditional phone lines for communication. The second group is OTT Application Services (OAS), which includes apps that do not replace traditional telecom services. Examples of OAS include social networking apps like Facebook, e-commerce apps, e-health apps, e-education apps, and navigation apps like Google Maps. The third group is OTT Media Services (OMS), which involves audio and video streaming services such as YouTube and Netflix.
OTT Media Services are further divided into two subcategories. The first subcategory is Broadcasting OTT Media Services, which are regulated by the Pakistan Electronic Media Regulatory Authority (PEMRA). This includes services like PTV and ARY NEWS. The second subcategory is Non-Broadcasting OTT Media Services, which includes services like YouTube, Netflix, and Spotify that are not subject to PEMRA regulation.
Under the new framework, the PTA will be responsible for registering and authorizing most OTT services, while PEMRA will oversee broadcasting media services. The framework also outlines procedures for content monitoring and removal, involving the PTA and other government bodies. This indicates a collaborative approach to regulating content, ensuring it aligns with national standards and policies.
One of the key proposals in the draft framework is a 15-year license for OTT service providers operating in Pakistan. Telecom Service Providers (TSPs) offering OTT communication services will need PTA authorization, ensuring that these services comply with regulatory standards. Other OTT providers, including those offering application and media services, can directly apply for a license from the PTA, streamlining the process for various types of OTT services.
The new framework aims to establish a regulatory environment that supports the growth and management of OTT services in Pakistan. By categorizing OTT services and assigning regulatory responsibilities, the PTA intends to create a clear and structured approach to oversight. This framework is expected to address various aspects of OTT service provision, from licensing and authorization to content monitoring and compliance.
Public input is being sought to refine and improve the proposed regulations. The PTA has opened the draft framework for comments and suggestions for a two-week period. This participatory approach allows stakeholders, including service providers, users, and industry experts, to provide feedback on the proposed rules.
The PTA’s initiative to regulate OTT services reflects a broader trend of governments worldwide seeking to manage the rapid growth and influence of digital communication and media platforms. By implementing these regulations, the PTA aims to balance innovation and growth with the need for oversight and compliance. This regulatory framework is also intended to ensure that OTT services operate in a manner that is consistent with national security, public order, and social norms.
In summary, the PTA’s proposed framework for OTT services represents a significant step towards regulating digital communication and media platforms in Pakistan. By categorizing services, defining regulatory responsibilities, and seeking public input, the PTA aims to create a supportive and structured environment for the growth of OTT services. The proposed 15-year licensing regime and the collaborative approach to content monitoring and removal further highlight the PTA’s commitment to managing the digital landscape effectively. Public participation in refining these regulations will be crucial in ensuring that the final framework is comprehensive, balanced, and conducive to the sustainable development of OTT services in Pakistan.
